Who needs it?


Jakob Nielsen is probably right:
Users almost never look beyond the second page of search results.
Nielsen tells us this in order to convince us that we should make sure that the most important or relevant information should be as accessible as possible (and it's also the driving force behind optimizing web sites for search engines, though that's another topic that will hopefully be dealt with sometime). But that simple fact also helps us understand why doing a renewed Google search on a particular topic is a simpler way of returning to a previously viewed page than rummaging through an ever-growing list of bookmarks. After all, if we originally found the page we're now looking for on the first or second page of results of a web search, chances are good that we'll find it there again now. And if we add in new Google developments such as My Search History, getting back to that page without bookmarking becomes even easier.



Go to: Without a trace, or
Go to: The tyranny of search.