But all too often web surfing really is a spectator sport, and as such each site gets its fifteen minutes of fame and then gives way to another. It's really not very different from putting a conversation piece out on the coffee table. The problem is, of course, that it generates conversation when its new. Once everyone has seen it, it doesn't have much purpose on the table, and gets relegated to the shelf. And so it is with web pages. We tell others about them via e-mail and ICQ, visit them numerous times when we've first found them, and then after a while, upon finding them in our bookmarks, discover that we don't even recognize what they are. Thus sites such as Cool Site of the Day (hey, though I simply thought that it would make a nice joke, there's even a Cool Site of the Hour) are truly in the coffee table spirit of the web. I remember from long ago a "Fifteen Minutes of Fame" site from which every fifteen minutes an automatic link would be switched to a different site. People were invited to submit their sites to the "Fame" site which randomly switched among those submitted. If by chance someone chose to visit the "Fame" site while your site was the linked one - fleeting fame was yours.