They got it right, but on it's head.
Around the time that Mom's internet connection was established Bezeq started
a new add campaign that made me wonder how they knew about her. It took
me a while until I realized that actually they didn't (their loss) and
that they were actually only touting their own horn and telling us how
exciting their new internet policy was, and that I was holding their advertisement
upside-down.
I don't want to belittle their efforts, but I think that Mom's achievement
is much more impressive than Bezeq's.