A couple of examples.

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Earlier this month the New York Times (of course) recently ran a highly cliched article about Google. Of course one article, even in the New York Times, doesn't make it a hot issue (as though Google needed justification from the New York Times) but Newsweek Magazine has also gotten into the act with a multi-article section on Google and searching. There's more, but high visiblity like that (the Times article was in the Fashion section, no less) means something.

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Go to: All that technology for ... that?